Digi pack Analysis 1

Digipack analysis

This image is of an advert for Green Days single “wake me up when September ends”. The band play punk rock music so typical of the genre, the main image shown is a low angle shot of the bands lead singer and star Billy Joe Armstrong in mid song. This will appeal to Green Day fans because they will recognise the singer, as he is the face of the band.

The song itself is all about being depressed that summer is over so the layout of the advert will reflect this theme, for example the singer’s facial expression is depressive his costume is black and he has black eye liner on, this reflects the feelings he has of anger, sadness and loss of a happier time. The lighting in this shot lights up half of the singers face, from an artistic point of view this could suggest the memories Billy has of summer (the light side of his face) and the depression he now has now summer is over (the dark side of his face). The font consists of the Green Day logo and the name of the single, the name of the single is written in a kind of scrawling text t bring out the depression theme. Another property of the font is that it is in the same colour scheme as the American idiot album, this album features the single advertised and many other best selling singles, this helps it advertise to the audience and hopefully after hearing the single they will want to buy the album.  

The size of the album is about the size of an A4 magazine page this means it can get the maximum amount of interest from readers. The target audience is likely to be teenagers aged 13-18 or even young adults age 20+, the elements that appeal to them are the upbeat songs the band play, the bands image and the idea about rebellion they evoke