Tuesday, 17 April 2012
Evaluation question 3
What have you learned from your audience feedback?
To gain some audience feedback I
decided to make a group on Face book, where I could post my music video and
drafts of my digi pack and magazine advert. I also posted our video onto
YouTube so that I could get feedback from a wider audience.
In order to learn more about my
audience I needed to do some research into the indie genre and everything about
its fans. This would help us to appeal to our target audience and their needs
as we would know their likes and dislikes, enabling us to create a video to
their taste.
Here is a slide from our pitch that
we felt summed up a typical indie fan:
And
here is the link to my audience feedback presentation on my blog:http://sams-a2-media.blogspot.co.uk/
The audience have been affected by
the text in a variety of ways and i received both. For example my original text
was coloured blue. This didn't go down well as the audience couldn’t read it,
so suggested that I use a lighter colour such as white instead. After making
this moderation they felt that it looked a great deal better
It would appear that the hypodermic
needle theory is demonstrated through audience feedback. It appears that great
amounts of pleasure are given to the audience without them realising as most
comments just say “love it” or “Awesome”.
Screen shots from my face book group:
Evaluation: question 1
When I first started my project I decided that I would go
with the “Indi” music genre, this is because I have a good friend who has his
own Indi band and album, and would hopefully let me use his songs. The Indi
genre is usually a sort of alternative rock kind of music with a lot of softer
tones than classic rock. Its music follows the theme of getting back to nature
and appreciating its beauty.
I made this
mood board for our groups pitch in Microsoft word, using the crop and picture
effects tools. We tried to cover every aspect of the Indi genre from love of
nature to the music’s unique fashion trend.
We drew inspiration for our mood
board’s pictures from a number of different areas. As the Indi motive is
usually about nature we sourced a number of images of forests, animal’s etc
From Google images. Youth culture is another important aspect of the genre so
we decided to put up some images of the London riots from August 2010, and also
of Indi student fashions. My personal
favourite image is an electric guitar combined with a living tree with birds
flying around it. I feel that this is a more entropic symbol of the Indi genre,
showing music and nature co existing as one.
In our music video we decided to
follow the whole “getting back to nature” idea, so we filmed most of our shots
in the surrounding woodland around Ludlow. We also featured a growing tree in
our stop motion sequence in our video, when they lyrics “I want life, I want
hope” are herd.
I decided
to follow a similar theme with my Digi pack so that it would complement our
music video. I used a series of holiday photos I had taken on holiday for the
getting back to nature theme. I think that I have created an effective colour
scheme that ties in well with the nature theme, by using photos with a lot of
greenery in my Digi pack
I feel that my products are
slightly more different to ‘real’ products due to a number of factors. Firstly
my music video is not as high a quality in terms of sound or clarity due to a
nonexistent budget and only the recourses provided by college at our disposal.
I feel that our video was a little more creative than some conventional videos
as we had no real narrative in the video and we also featured a stop motion
sequence adding an entropic element to our video and making it more original.
The audience response to the video
was on the whole very positive. They said that the video follows the themes of
the Indi genre and that the shots were of a good quality. However they
mentioned that it was difficult to understand the narrative of the video and
the sound quality needed correcting.
My Digi pack may not be as high a
standard as real life examples because I have never used photo shop before, so
as a novice I think that I have created a good quality product. My audience
responses to my Digi pack tell me that the colour scheme is an excellent choice
and that the photos are perfect for this type of genre.
Although I have used a wide range
of entropic elements, I have also used some redundant elements in my products.
For example, my Digi pack features the normal text you would expect to find on
an album cover such as the artist name and album name, and a track list. I have
also featured track listings and a bar code to make it look authentic.
The overall
effect of using redundant and entropic elements on my audience gives them a
feel of mystery about the video. At the same time they are comfortable watching
it and recognise similar elements of other videos.
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