Evaluation part four

Q4 how did you use media technologies in the

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Evaluation question 3

What have you learned from your audience feedback?

To gain some audience feedback I decided to make a group on Face book, where I could post my music video and drafts of my digi pack and magazine advert. I also posted our video onto YouTube so that I could get feedback from a wider audience.

In order to learn more about my audience I needed to do some research into the indie genre and everything about its fans. This would help us to appeal to our target audience and their needs as we would know their likes and dislikes, enabling us to create a video to their taste.

Here is a slide from our pitch that we felt summed up a typical indie fan:

And here is the link to my audience feedback presentation on my blog:http://sams-a2-media.blogspot.co.uk/

The audience have been affected by the text in a variety of ways and i received both. For example my original text was coloured blue. This didn't go down well as the audience couldn’t read it, so suggested that I use a lighter colour such as white instead. After making this moderation they felt that it looked a great deal better

It would appear that the hypodermic needle theory is demonstrated through audience feedback. It appears that great amounts of pleasure are given to the audience without them realising as most comments just say “love it” or “Awesome”.

Screen shots from my face book group:

Audience feedback of pitch

Audience feedback

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Evaluation question 2

Evaluation question 2 (blog post)

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Evaluation: question 1

When I first started my project I decided that I would go with the “Indi” music genre, this is because I have a good friend who has his own Indi band and album, and would hopefully let me use his songs. The Indi genre is usually a sort of alternative rock kind of music with a lot of softer tones than classic rock. Its music follows the theme of getting back to nature and appreciating its beauty.

I made this mood board for our groups pitch in Microsoft word, using the crop and picture effects tools. We tried to cover every aspect of the Indi genre from love of nature to the music’s unique fashion trend.

We drew inspiration for our mood board’s pictures from a number of different areas. As the Indi motive is usually about nature we sourced a number of images of forests, animal’s etc From Google images. Youth culture is another important aspect of the genre so we decided to put up some images of the London riots from August 2010, and also of Indi student fashions.  My personal favourite image is an electric guitar combined with a living tree with birds flying around it. I feel that this is a more entropic symbol of the Indi genre, showing music and nature co existing as one.

In our music video we decided to follow the whole “getting back to nature” idea, so we filmed most of our shots in the surrounding woodland around Ludlow. We also featured a growing tree in our stop motion sequence in our video, when they lyrics “I want life, I want hope” are herd.  

I decided to follow a similar theme with my Digi pack so that it would complement our music video. I used a series of holiday photos I had taken on holiday for the getting back to nature theme. I think that I have created an effective colour scheme that ties in well with the nature theme, by using photos with a lot of greenery in my Digi pack 

I feel that my products are slightly more different to ‘real’ products due to a number of factors. Firstly my music video is not as high a quality in terms of sound or clarity due to a nonexistent budget and only the recourses provided by college at our disposal. I feel that our video was a little more creative than some conventional videos as we had no real narrative in the video and we also featured a stop motion sequence adding an entropic element to our video and making it more original.

The audience response to the video was on the whole very positive. They said that the video follows the themes of the Indi genre and that the shots were of a good quality. However they mentioned that it was difficult to understand the narrative of the video and the sound quality needed correcting.

My Digi pack may not be as high a standard as real life examples because I have never used photo shop before, so as a novice I think that I have created a good quality product. My audience responses to my Digi pack tell me that the colour scheme is an excellent choice and that the photos are perfect for this type of genre.

Although I have used a wide range of entropic elements, I have also used some redundant elements in my products. For example, my Digi pack features the normal text you would expect to find on an album cover such as the artist name and album name, and a track list. I have also featured track listings and a bar code to make it look authentic.

The overall effect of using redundant and entropic elements on my audience gives them a feel of mystery about the video. At the same time they are comfortable watching it and recognise similar elements of other videos.

Pitch

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The email to and permission from my unsigned artist

Third and Final Magazine advert draft

Magazine advert, second draft

Second drafts

After taking in the audience feedback, I have made several changes to the photos. These include changing the colour of the font so that it's visible, changing the vibrancy and brightness of the photos and adding in logos.

Facebook group

In order to get the feedback I need I ahve decided to make a facebook group so that people can view my photo's and music video and comment

First draft of magazine advert

The first draft of my Magazine advert

First Digi pack drafts

These are the first drafts of my Digi pack and are awaiting audience feedback on my face book group 

Digi pack photo choices

Here we have the selection of photo's I'm going to use for my digi pack

Final cut of the music video

Here is the final cut of our music video. Unfortunately our group had an issue with the sound but hopefully the audience will respond well to it.

Creativity

We have been tasked with looking for elements of media that inspire our creativity, the word document bellow are several examples of what inspires me:

Inspirational moments

This is a clip from the final lord of the rings film “the return of the king” this particular scene inspires me because of the amount of emotion this scene creates for me, the speech encourages you to keep on fighting no matter what the odds for the fate of you’re world and everything you hold dear. 

http://www.youtube.com/watch?v=xSoPCpDaHmM

Another lord of the rings clip here this time from the first film “the fellowship of the ring” this clip bring up the idea of sacrificing yourself in order to protect those you love, though you may die at least they will be safe this inspires me because the thought of someone willing to risk their life for their friends is truly touching and the way peter Jackson has directed this clip is just fantastic

http://www.youtube.com/watch?v=JLclk16PtE4

In case I haven’t made it clear, I am inspired greatly by the award winning director Peter Jackson, because of the superb films he has produced and the themes they cover, honour, faith, good over evil, adventure, trust, friendship and courage. 

Music quite often brings out my creative side; my favourite inspirational songs include this is heavy metal by Lordi, Hunting Pirates by Turisas. These bands both belong to the heavy metal genre however they are not the normal stereotype with loud screaming lyrics and ear piercing guitar solos. In fact they are very unique, Lordi are a band that dress up as monsters and Turisas dress like Vikings.

Here are the two links to the videos:

http://www.youtube.com/watch?v=zDCnJX-XybY&ob=av3n

 http://www.youtube.com/watch?v=nnViRLX1VZg&feature=BFa&list=PLD481EAC6C0514FBF&lf=plpp_video 

Time management

time management 2

Time management 1

Animatic story board

Editing 2 (wednesday 14th March)

Today we have started to create our stick figure sequence as this is the last part of the video we need to sort out. we hope to have finished this sequence by the end of the lesson today.

Editing 1 (wednesday 7th march)

Today the group began to start the editing process of our music video. With all the clips successfully uploaded we now only have to create our stick figure sequence, over all we now feel like our video is really coming together and we have little work left to do.

Redundancy and Entropy 1

Music video: Hard rock Hallelujah special edition

Band: Lordi

Genre: Hard Rock/Heavy Metal

This music video was first shown live on the Eurovision song contest in 2007 as the opening video after the Finnish metal band Lordi won the contest the year before with their song “Hard Rock Hallelujah”. Lordi have a unique image that attracts their audience: the whole band is dressed as monsters including a mummy guitarist and an un-dead Minotaur on base (Bizarre I know) this video is a testament to Lordi’s image: Monsters, Fire, Ice and Rock.

Entropic Elements 

One very odd element of the video is the fact that it starts like a film preview with dramatic “x factor style” choir music and titles introducing the location, as well as face paced cuts between different metal symbolist shots.

The bands’ costumes are not what you would expect in a band, in fact they hardly look human at all, their costumes hide their true identity making them almost like heavy metal super heroes, and this attracts their audience because of the element of mystery they provide

Another very unexpected entropic element is the fact that half way through the music video the bands lead singer, Mr Lordi, breathes fire at the screen and is suddenly on stage in a live performance in a packed arena. This gives the impression of Lordi’s victory over typical music the year before. 

 Redundant Elements

The symbolism of heavy metal such as the bands symbol, fire, darkness, action and tribal themes are often featured in this sort of music video and Lordi are no exception and their logo is shown here.

 

Typical to the genre the band are shown in almost every shot singing, playing their instruments or acting.

Almost all music videos have back ground characters to give more variety to the video. In this video all the characters are wearing similar costumes to the band themselves.

Filming update 5th March

Today we have taken some shots of jack drawing and throwing away our stick figure, this links the drawn stick man sequence we are working on to the rest of the video, this is quite likely to be the last of our filming posts and we are now moving on to editing.

Risk assessment

Potential danger	Potential outcomes	Actions to avoid potential outcomes	Further outcomes
Tripping over roots/brambles	Serious injury Cuts/bruising	Film away from thick undergrowth
Risk of tripping over power cables	Electrocution Serious injury	All cables to be kept above ground level and taped down	Sam will be supplying generator if we cannot get battery powered lights
Falling/tripping while filming running sequence	Broken limbs Cuts/bruising Concussion	Film in an open are with few obstructions
Falling from high stonework	Broken bones Concussion Bruising	Sensible foot wear Extreme caution taken Only film on easily accessible areas.
Slipping down banks etc. in the woods	Grazing Bruising Minor cuts	Do not film in wet conditions, this reduces risk of   slippery ground

filming update 29th feb

Last day of outdoor filming: Today we plan to re film some of our previous shots because most of them are quite shaky as we haven't used our tripod as much as we could have. Therefore we hope to obtain some more  professional looking shots to add to the video.

Costume ideas

Filming update

Today we have done some more filming around Ludlow castle in order to obtain some shots of jack looking out over the surrounding woodland and fields, where we have already filmed. This will help us to link the story in the music video  together, with a variety of close ups, medium and over shoulder shots and also the odd long shot. These combined camera shots will give the music video a more interesting look.

filming update

Hello blogging world I'm back after half term, ok so today we are going to get another load of filming done as we have a double lesson, we hope to gain at least half of the footage we need for the video by this stage  

first ideas

This is our first Idea for the plot of our music video

Mood board

Digi pack analysis 2

This advert it for The Kings of Leon album “only by the night” the main image is of the bands lead singer Caleb Followill merged with the image of a bald eagle.  This is an entropic element as the image is very unusual and not the typical idea of a bands album cover.  The colour of the album links in the album name “only by the night” because it is a similar colour to a night vision camera view.

The size of the advert is about the size of an A4 page, this helps it to be noticed by readers and will persuade people to buy the album either out of curiosity or because they are a fan. The target audiences for the bad are likely to be teenager from 14 – 18 and it is quite likely that young adults ranging from the early 20’s to early 30’s will enjoy the music. The music appeals to the target audience because the music isn’t offensive to anyone and they can have a good time listening to it.

The entropic element of the cover is appropriate for this genre of music as rock bands usually features images of their lead singer in their albums